Bring your organization context
Your CRM, calendar, call recordings, project files, and Claude or other LLMs.
AI coaching for customer-facing teams
Build High-Performance Sales Teams. For High-Stakes Conversations.
Realistic practice built from your own calls, personalized to each rep's assessment. Our team sets it up with you.
Practice call
Sound familiar?
- I only get to hear a handful of my team's calls.
- I know who's struggling, but not what they should work on.
- New hires learn on real customers.
From occasional coaching to continuous improvement
From
Coaching when the calendar allows
To
Practice that keeps going between sessions
From
Generic scenarios
To
Practice built from your own calls
From
A polite colleague playing the buyer
To
Realistic personas, built from your calls
From
Hoping it's working
To
Progress you can see
We set it up with you, whatever your team's size.
Agree your scorecard
Built around how your team sells.
Build customer clones
Created from your previous calls.
Roll it out at scale
Every rep can start practicing.
How it works
Practice. Assess. Improve. Perform.
Every practice session and real call is assessed against your scorecard, and the next round of practice is picked from what it finds.
Skill evidence
Handles the pricing objection Practice
DevelopingOpens with value Real call
ImprovedFrom the call"I help finance teams cut month-end close. How are you handling it today?"
Asks about budget Practice
Needs reinforcementWhat you get
Anita RaoCFO, Finance
SkepticalPolite but Guarded
Buyers that sound truly human.
Hear a customer clone with the sharpness and impatience of a real cold call.
Recommended coaching focus
- 1Put the ROI number on the table before price comes upPricing
- 2Stay curious when the buyer pushes backObjections
- 3Ask about budget early in the callDiscovery
See where every rep stands, and step in where it counts.
Progress tracking for every rep.
Who it's for
Sales leaders
A team that keeps getting better, without you running every step.
| Team | Practice | Real calls |
|---|---|---|
| North team | ||
| Neha KapoorManager | ||
| Aditya Nair | ||
| Sam Okafor | ||
| Rahul SenManager |
Example data. Names and scores are illustrative.
Sales reps
Practice the call before it happens.
| Skill | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Opening | |||||
| Discovery | |||||
| Pricing | |||||
| Objections | |||||
| Next steps |
1 Foundation, 2 Developing, 3 Proficient, 4 Advanced, 5 Expert
Built for account managers and customer success teams too.
Common questions
What is CaffeineAI?
CaffeineAI is AI coaching for customer-facing teams. Reps practice realistic calls against customer clones built from your own calls, and every practice session and real call is assessed against your scorecard.
Who is CaffeineAI for?
Sales leaders and sales reps first. It is built for account managers and customer success teams too.
How does setup work?
Our team sets it up with you, whatever your team's size, in four steps. Bring your organization context: your CRM, calendar, call recordings, project files, and Claude or other LLMs. Agree your scorecard. Build customer clones from your previous calls. Roll it out at scale, so every rep can start practicing.
How is it different from role-playing with a colleague?
The buyer in practice is built from your own calls. It interrupts, pushes back and hangs up, instead of a polite colleague playing the buyer. Progress is tracked for every rep against your scorecard, so you can see it.
What is a scorecard?
Your scorecard is the set of skills your team is assessed on, built around how your team sells. Each rule has written standards for 1, 3 and 5 points, so scoring is traceable to specific calls and practice sessions.
Does it assess real calls as well as practice?
Yes. Every practice session and real call is assessed against your scorecard, and the next round of practice is picked from what the assessment finds.
How do I see it?
Book a demo to see it with your own calls.