AI sales practice · rubric-scored · voice-coached

Practice to perfection.

Caffeine AI turns sales practice into evidence. AI personas role-play your buyers, every call is scored against your rubric — words and voice — and every rep gets coached to confident before the real call.

12,400+ practice calls scored+18 avg score lift in 30 days4.2× faster ramp
simulation · live
R
84/100
✦ COACHDeflect price → value first. Cite one decision from the meeting.
Rajagopalan · Revenue Head · in call 01:49
YOUWe cut ramp from six weeks to ten days by rehearsing objections daily…
IMAGE SLOT — hero product screenshot

TRUSTED BY REVENUE TEAMS THAT REHEARSE

ACME CORPNORTHWINDINITECHHOOLIMASSIVE DYNAMIC
Why practice wins

Gong tells you what happened.
Caffeine makes sure it goes right.

Call analytics grades the past. Caffeine rehearses the future: reps walk into every deal having already handled the objection, on record, scored, coached.

Practice daily

Live voice calls with AI buyer personas grounded in your real meetings — not scripts, not role-play roulette.

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Evidence always

Every call scored against your rubric — words, delivery, voice — with cited quotes, never vibes.

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Performance

Reps arrive confident. Managers coach from data. Ramp collapses from quarters to weeks.

How it works

Attempt → score → coach → retry.

The visible craft of getting better. One loop, three minutes, every day.

01Practice the real call

Pick a persona — the skeptical CFO, the ghosting champion. The AI buyer pushes back using your team's actual decisions and action items.

Mic or typed · coach cues live in-call
02Get scored with receipts

Conversation score per rubric rule plus a voice score — pace, pauses, energy, clarity — every number backed by cited evidence.

Rule cards · 0–100 · grade bands
03Retry and beat yesterday

Coach suggestions arrive mid-call. Streaks, XP and personal bests turn Tuesday practice into a habit that sticks.

Streaks · LVL 4 CLOSER · +40 XP
IMAGE SLOTS — persona · score cards · history (3 images)
The platform

One roast, whole bean to cup.

Everything a revenue org needs to run practice at scale — grounded, governed, and auditable.

Meeting-grounded personas

Clones built from your Gong/Zoom calls and docs. They object the way your buyers object.

Live simulation arena

Real-time voice with barge-in, live captions, and a coach whispering in your ear.

Rubrics that mean it

Versioned, published, weighted. Scores derive from your scale — lots of evidence always earns full marks.

Voice intelligence

Pace, pause balance, energy, pitch variety, clarity — acoustic truth, not self-report.

Reports & report cards

Per-rep, per-team, per-rubric aggregates with evidence trails managers can defend.

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Enterprise governance

RBAC, SSO, audit trails, retention controls. Tenant-isolated down to the turn.

The Caffeine difference

Formative, never punitive.

We are the coach who believed in you early. Practice is low-stakes by design — failing states always name the next try, never the failure.

🔍 Surveillance tools

Grade real calls after the damage is done. Reps perform for the algorithm.

☕ Caffeine practice

Rehearse before it counts. Encouragement lands before critique, always.

Raving fans (soon)

Teams that rehearse, win.

“Our new hires handle pricing objections in week two now. Practice stopped being homework and started being the habit.”

— VP Sales Enablement, placeholder customer · TODO: real quote

+18avg score lift, first 30 days (TODO)
4.2×faster ramp to first solo call (TODO)
92%weekly practice adherence (TODO)
Get brewing

Your best call is the one before the call.

See your rubric scoring a live practice call in 20 minutes.